1, endless copying
recall the last century, the Chinese gaming community is still in the primitive stage, when a few random vertical accounted for a mountain gun to say that he is doing the game, out barely there look like things pretty good, Bug domestic products less that is fine too. The real quality domestics what? some players, said: far. time, many people spontaneously the eyes of game production, it is equivalent to the foreign game set China Paper. a lot of people shouting Creation is an advantage, but that advantage only in the specific cultural, geographical boundaries within the work. casually what the title of can only be bleak ending. Saturn version of products in the language and culture of the game advantage on the game itself rather than the advantages. so home advantage and the game does not in fact the quality of the work relationship, with the game does not matter whether the original. use this standard, since the early launch of the game industry in China The difference, the game is garbage garbage game.
every year in the Chinese game industry, copied, and there are people out each year, the Chinese game is not copy no. why not copy No, because the money it? not. Chinese game absence the money's gone, let the world see the original online game play games in China can make money .* not unusual phenomenon of the game to make money, but contact with the Chinese game industry, this is simply mm in black humor China can make money playing games, pretty amazing. not only to make money, Ding has made this an apt description: hundreds of millions every year fund drive a Bay, is that the dream of years, who have money will come quickly resorted to feeding effort enclosure, how much advertising can hit how much and what costs are not provincial, in addition to making money. no way, now the market is obvious how much you throw your advertising If there are that many return mm early in the operation insisted there is not enough online, anything easy to get. Mr. Chen had a famous saying: companies. is a good company? But in China, This game almost no pre-planning, in which case all the code can have a miracle finish, the game itself of course, is something appalling mm but this can Tingde Zhu in China, which indicates a problem.
had I thought the tide of online games is not enough to give some idea of open leaning colleagues, but now even some guys would have sober minds are beginning still groggy. a lot of people see me to talk about online, capital operation, but they mm line production staff obviously you all these years why have you been? a thriving industry, not only have sufficient funds, but also a pragmatic and technical personnel, but in China which produced a strange phenomenon: we are all precarious age, discuss technical atmosphere was very strong, but the industry more broad, the less talk about the game. Yes ah, now sample.
2, where absurd self-confidence to your self-confidence
?
out this sentence I would like to ask employees for each game. Why * bad fortune game company can claim to be ; good company? would claim to be signs of over-marketing. Dianka state tying and roasted seeds and nuts is very common phenomenon, especially in popular commercial operating point card tie-mm rigid tying the game point card game popular cards, which means that actual sales are a lot of online games part of the sale is not completed by the normal, often bundled out of the point card bad hands in the channel, or through some other means to dispose of them. This shows that already exists on the market today a large number of bad games, but operators also exhausted all means to these games to the market. this situation evoking ATARI Shock: Christmas in 1984 in the United States in the monopolies ATARI console platforms as full of a lot more apparent, the contents of similar games, leading to the the vast majority of U.S. players on the game industry generated mistrust, sales channels and consumer game software at the same time refused to make a lot of game makers bankruptcy, many practitioners of unemployment, the U.S. gaming market close to collapse.
China, the game itself problems than it's performance in the channel but also much more serious. like months. This is how the surface to see games mm enlightened and surprised a look at the so-called online games in China is almost equivalent to the original MMORPG, opinions on that subject just kept several sets, the expression means almost exactly the same as , all Diablo or inferior imitation UO. it still created it? But the Chinese still have a way to sell these things, in which a means is a wide variety of ad: What a perfect, highly realistic full 3D game world What multi-ethnic, multi-occupation, the role of flexible settings, what serious political, economic and power structure, what is unique XX system, in common with the type of product being blown have different characteristics to become a big advantage.
If China leads the world in the game industry, then these problems may not be a problem mm but the thing is that so? these many vendors as we are using similar products duplication of time to make, whether it is Japan or Europe are continuing with our incredible acceleration to catch up to us. Back when my opening sentence, then Paladin with FF6 a distance, but this distance still visible; for now, even if the network is also a hot hot game, now out of these many things domestic, will be launched with CAPCOM's Network, how can the game than it? planning or implementation of the industry have told me: Rounds in the Chinese market, ask the Chinese to do nothing about Korean online games, but also far less able to compare the Japanese game.
addition to the enclosure, it is very Chinese game industry will not pay. tide brings online games investment is often large-scale inflow of media and channels of investment in production to stay in the general food industry recruits) above the level, which is raising the level of first-line production is very limited in mm short regardless of the money Ye Hao, money worth mentioning, the Chinese game industry is always endlessly copied, even if the good times now, but also is to build several milestones in the game on top of plagiarism. So, no matter the industry how to use advertising guns outside the text, how to promote a variety of internal and far from reasonable argument, could not conceal the fact the following: Looking at the world , the Chinese game industry is not only less competent people, and began in the early stages of a variety of vicious competition. game makers are generally not game-based, but added their brains produced by means other than the game to snatch market mm If not, how can to explain a game get no background music , down to earth technical staff refused to work, do not expose the emperor's new clothes sighted, it touches one after another outsider dared uttered nonsense. so to speak, an article called others, begins to come to a technological backwardness have to admit, I am afraid what the next have no need to talk about facts, even though the satellite is placed. lay nonsense is not terrible, worrying many little known in the industry recruits are nonsense, just Tang Jun, stepped into a grand on such a case. Sohu chat room inside an event organized by a netizen asked him: Play does not play online games? of online games to understand it? and resources in the game above, possible? expected, then the next question and answer in which he revealed his true features:
Moderator Chen Yongjun said: Legend and the Legend of the world because it is representative in China, you play these two how to look? including the prospect.
Tang Jun said: Legend is to bring the Chinese online game industry, is the legendary strength of the first truly independent development of the game (the author Note: My God, these words are used What is grammar? legendary how they become your own research and development grand things?). This is very representative of significance, but also a very large future development prospects. increase the more developed to meet more players needs.
Tang Jun said: We talked about Disney, if you in the U.S., we see what Disney? First, it has the brand, the brand is all Ye Hao entertainment, including television, movies, theme parks there, the relevant Products include media, etc. are released in the Disney brand. This is our brand of real life, we hope to get people online Disney is also in line to feel the pleasure of entertainment, such as online movie, online TV, online theme park, etc., this is our vision for the future of Disney Online.
Please, please do not take the grand and compare Disney, OK? Disney brand is * kind of like the blue cat up the level of bad animation support it? No, people * are Mickey Mouse, Snow White, Peter Pan, Aladdin real good animation support this up. grand how to R & D capabilities, product flow into the world belongs to the first few, it is thing is obvious, with such a bad game, bad company to do the brand, but also what future? Just think, if Nintendo launched a legend like garbage (to Nintendo and legend in the same sentence when I was not there do not use that word), it may be closed down tomorrow! also is the grand, there is ample liquidity in this large are still bleeding market, including a listing of insiders, including Mr. Chen to Kuangpao 45% of the stock, which like doing the fishing, one vote, the last to see who can completely destroy the hand of the market leave before the close. Why do bad but the game is to outbreaks. what the original game, and what national industry, crap.
The second argument is that a lot of people doing every day, The status quo is how, they are not only ignorant but also did not see. Some people aim the eyes and said: Yes, ah, these things very good, but not work in China. I really did not find these What things will not work, the premise is cheap enough with the CS-like mm for example, sell thirty-eight dollars (ah, I admit that this is the Arabian Nights). the so-called does not work there is another possibility is to make use of China's inherent the concept of exclusion and the Government to protect them against bad it does not matter what mm we, the door was closed, allowed foreign goods come in, I do not light the Qing kerosene lamps, I also do not have your lights, kerosene lamps and even brighter than those who are not allowed to point , objected to was the Han *. Unfortunately, this is too late now that Nintendo dropped the iQue, SONY will introduce the PS2, now an already finished the BTW: But many Chinese people still think that they really understand RPG!).
game with first-class foreign manufacturers battle is imminent, people riding in your head just a matter of time, but the domestic game production is still living in the Chennai is also another strong I do not what What a total lack of understanding of the industry, his pointing. And I see in front of just a few upstart leader, followed by a crowd of people one after another to keep up. Akira Nakamura, the Japanese Constitution has pointed out that Chinese game industry is capitalism industry as a purely speculative project, but added very few who see it as a future industry both now have to deal with. Erwang everyone pursues opportunistic life and death care industry, this is the video game land China has so many inexplicable why the dispute, causing many social problems, the industry growth of the root causes of so slow
3, cost
into the Chinese game industry, so this way, with the bulk of the proliferation of discs are not unrelated. the face of the Chinese market, all of the world-class companies are only at the discretion of the testing the waters, the biggest reason is fear of bulk CD-ROM. like the FC, has never been licensed in China, the host and licensed software, but is on its compatible million units sold, Bulk sales of just countless cassette disc, so the market who are not afraid? So, mm discs in bulk as it is the Chinese people's consumption concept problem prematurely forced into this industry on the road to ruin. The majority of Chinese CD-ROM players that buy in bulk for granted, because the genuine expensive, although they can not afford mm genuine games in China are sold in the tens of dollars up and down but they still prefer to buy CDs in bulk. the same people, they can be a for several years, mobile phone, you can spend hundreds of dollars go to a concert, yet on the issue in the game, they say they can not afford. They just think that it can not afford a genuine game CD-ROM with the bulk is taken for granted, because they It sounds like to play mm because farmers did not eat so to rebel. with Adobe's CEO Pizhuo Ding's words, some people think that Photoshop is a few dollars to the value, what is your approach?
but the player is such that, they buy the bulk side of the disc, while the price of legitimate software unreasonable cried all day, insisted that only tens of dollars each time the game can be accepted. But dozens of other games to sell when the dollar This is how a situation? Warcraft 3 sold tens of dollars, this reasonable? like the kind of scale of the game, dozens of dollars which contains only tribute to the Chinese agency that version of Blizzard's fees, this version compared with the R & D costs can only be a drop in the ocean like. In other words, let the Chinese people feel that the pricing affordable genuine foreign games in China are dumping almost to launch: Warcraft 3 to sell tens of dollars, FIFA2004 selling dozens of dollars, CS sold tens of dollars, Civilization 3 is selling tens of dollars, but the Chinese are able to do so even if the game, plus marketing costs but also production costs tens of dollars more than that. to make the Chinese people really some tens of dollars selling the game, how could with But dozens of dollars of revenue to sell enough of them to tea money reimbursed. So, foreign firms in the care of a genuine issue of pricing is not the dignity of the Chinese players, but at the same time, intentionally or unintentionally reduced the original Chinese game industry, space technology content mm low, the game concept behind the Chinese game only * selling hundreds of dollars profit in China, but the EA and other game makers have sold hundreds of dollars in foreign profits could be built. the fact is that China has to born the game and this belong to the amortized cost, popular, that is to sell more copies of each copy number the lower the cost, the more money earned. but do not say that, in fact, the Chinese mainland's stand-alone game spending power, optimism, estimated that Taiwan is a province with the flat, perhaps even lower. the game is also a problem in cost of sales. If taking into account the low efficiency of China's logistics system, caused by China's wide geographical span covers a wide range of software sales, to cover certain areas marginal costs are high, the market is even more limited. Bulk CDs often rampant in some areas more so than the genuine first generation of bulk CD-ROM, CD-ROM to a genuine no bulk to the phenomenon. Therefore, the new game has already sold a few hundred thousand to be commercial miracle, everyone knows that in this environment to make money honestly do not work the game, the result is all a loot, from the blood of the lion to the Legend 2, and finally only now dead in the water.
analyze single the failure of the game in China, we can understand the popularity of online games today: 1. online game sales to China less dependent on the existing logistics system, point card sales can be easily spread to convenience stores, online sales of cards and Internet cafes sales point card is also greatly improved the efficiency of capital recovery, while avoiding the problem of bulk CD .2. online game platform for the development of dependence to catch up with China's development of the Internet rides, the popularity of broadband Internet access, Internet cafes sprung up a great convenience the server side set up and promote the popularity of the client. While online games are not production costs are lower than the stand-alone game, and it has set up more servers to support a lot of cost and maintenance personnel and customer service costs incurred, but the the development of the convenience of making online games is very low marginal cost of each customer, and ignored the geographical span of mm compared to the cost of this is simply in the production is negligible.
Chinese are also too poor, so we often see in the emerging market price war, the decision cost almost everything. to me a few years of observation, the Chinese game industry does have some commitment to a dream, for this industry to the blood of youth, they always want to sacrifice their way across the cost . but the problem is an industry not only to support the young blood, young blood to say no to drink their own ability to wind defecate mm capitalists smoke can not follow with you jumping into a river. capitalists will only consider two points: the game assumes you have to do really good game, first of all you can really do it? so you do come out, it can not result in a substantial profit? whom I want to take much risk? have to admit that the current Chinese capitalists really solve the cost, and gave a resounding slap in the face of young blood, not wrong, the power of capital expansion in the gaming industry which is so intense, played a role too big, making power entirely comparable. the whole of Chinese society from the game industry who have heard the voice of good news on the game industry are in fact the voice of the capitalists, the game makers or because of expertise is scarce, or because low status in the industry was completely ignored by the wayside. To be vulgar, now recruits Tang Jun is the game industry than fart game producer speak loud, is this normal it? This pre-loaded with the game's Japanese name producer that is just the opposite, Bill Gates on sale in Japan starting when XBOX dared not claim to ? people to know, to solve the cost problem does not mean solving all problems.
4, platform to play all year
National Standardization Management Committee commissioned a university to do a research report on the game industry, the report PS2 does not support that sort of system into China for several reasons, among them two points: 1, this type of host hardware system is a closed, private, non-universal; 2, the software system such host is closed , using a non-market-based authorization system.
see this text, I also see a person like the industry expert on such a marginal note down:
players might not accept this for two reasons, indeed, firms have the right to protect its intellectual property rights, the right to use their intellectual property rights to seek profit, even if such interest is based on a monopoly basis. but I still want hands in the air endorsed the report's conclusions, in the treatment of high-tech industries, the government should be most concerned about is whether to form their own intellectual development capabilities, whether through its own innovation capacity, the formation of industrial scale. just outside the gaming platform can play a simplified version of the computer game, and I applaud the above statement, but the problem is far from being a game, industry The meaning is beyond the application of electronic technology to produce more compact, more powerful performance of the console, to how to create a variety of mechanical technology giant somatosensory game machines; think in the overall aspects of how to handle the home machine can meet all kinds of games now the future needs of the various games, in the subtleties of a arcade should consider how thick the wood, what kind of shape can be tailored to save materials and landscaping in the balance between appearance. China barely considered as a game software R & D, but the Chinese people on the game hardware R & D is almost nothing. simply corresponds to the software game development still remain in the program development level, many producers and even the mouse + keyboard mode of operation did not eat through, this is not attention to the consequences of the hardware game. Secretary President Suzuki says a long time. with this standard, the Japanese already have several generations in this area, and the number of Chinese in this area about equal to zero.
in the game through informal channels into China, China society has not put the game should be concerned about hardware, but also deliberately to many social issues to the top of some of the game to the hardware (such as arcade, home console): There was a time, the same students play games, play on the computer not a bad thing, but it seems to put the game on the most heinous sin; arcade used to be people cry. Government public pressure, in June 2000 authorized the implementation of the Ministry of Culture and other seven ministries and commissions management, Ironically, until the DDR became popular in China, when a reporter said: rendered image of a false drug, fake alcohol brewing industry as unfriendly to you? Once upon a time we had fake 8-bit game console, 16-bit video game history. Regardless of its legitimacy, that history proves at least We were in a certain area of hardware manufacturing technology with foreign countries is not very different. but the 32-bit machine, the Chinese players enjoy only come from illegal channels, the light guns, power and other low-tech peripherals (R & D or not).
the composition of the inside of the game platform, the hardware manufacturers in the bottom of the hardware and software licensing system in its distribution system as above. As Those experts said earlier, the game platform hardware and software systems are closed systems, but they did not go to see what it means to be closed. closed the first hardware system to improve the operating environment of the game, like the game, players do not have to worry about at least the stability of its operating system and hardware compatibility, producers also need to frequent changes in hardware to increase DEBUG process. More importantly, the hardware to be able to authorize a closed system like the Nintendo-like applications such as mini-DVD that non-mainstream data storage carrier, essentially eliminate the presence of bulk CD-ROM. According to the latest news, and even Microsoft is looking for a next-generation Xbox game disc management design and development engineers. For further description of the jobs mentioned in the New The game disk specifications list of the key factors, anti-bulk disc is ranked first. Yes, in the completely open PC platform, the game is incredibly easy to do, but the price is easy with the bulk from the beginning of the disc will operations. Chinese people have accumulated a lot of this that these efforts largely fuss: Bulk CDs The hazards of bulk CD-ROM, I am afraid I do not need to dwell on the mm of this can not hold, how original?
few people realize that we in the game hardware from becoming greater and greater with foreign countries, only less consciousness to the development of game hardware manufacturers and hardware systems necessary. online games away everyone's attention, and even some government officials are no exception. In the recent second session of the China Internet Conference, Tuo Zuhai Market Department of the Ministry of Culture is also Deputy Director strongly emphasize that some recent games to enter the domestic market, while countries in 2000 The Director also spoke to the entire game industry is concerned, the state that should be developed. But the game industry for very many products, the development has major and minor, need to study. He said that if the development of other game industry, the Ministry of Culture and the relevant ministries will conduct research, to be ratified after. look at the direction of public opinion now, we can easily infer the reasons for saying this, Deputy Director: online game CD-ROM to bypass the problem of bulk, and the Chinese people have the ability to do online games ( Not to mention that the Chinese people have the ability to make money defective), so it is the Chinese game industry, today's straw, like the PS2 and other game hardware, you can postpone the development. For most people, this is a wonderful answer, but in my opinion it is not perfect. Although many investigative agencies are now introduced a variety of data, the Government has introduced a wide range of policy, on the surface they all indicate a bright future, but it has never No one for the development meetings, does not meet when there are many like Hiroshi Yamauchi, Iwata biggest names in this industry on the development of gaming technology that words of many alarmist.
I knew Xueshiqianbao, but also to open a precedent to try, here what do such a technical analysis:
Namco's Toru Iwatani (Pac-Man world-famous creator) when he said in an interview, it seems the network is expanding the game means the network can not be said the time has come the. these words pretty close to the status of the game tells the network: network as a game platform still can not escape the impact of other platforms, and online games PC games in large part on the results of application of network technology. We recognized the network milestone game the introduction of a different imaging technology, the players now become widely accessible to as a milestone in the online game
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