Display through the Triple Door

 Display through the triple doors
behalf of Wang Cheng
display manufacturers design products in the hot market strengths and weaknesses.
When the monitor is no longer just a display device, and as imaging systems, the major vendors the new competition. in the end it is a single product, or should be integrated into the design of the PC? different masters have been in the far enough. whole reality of small profit margins, manufacturers have started to display the brand, technology and channels secretly wrestling mm respected technology vendors seeking to contrast the world of desire, valued distributor of vendors are trying to plan the use of channels to market mm has grown from a simple product into a multi-functional system.
5 at the end of the day, just attended the Tenth China Beijing International High-tech Fair (CHITEC) Samsung display marketing, general manager of marketing headquarters in China Lee Jae-Ye took a deep breath. Yes, in the Cobo Conference and Samsung monitor really big Expand mm set of personal computer monitors, television, instant communication functions in one.
design of the door: the system behind the new products or components
is often reflected in the market determine the manufacturers and grasp the future, it has repeatedly stressed that Lee Jae-Ye is: is the shift from products to solutions, while its role began service from the supplier to change.
In fact, Samsung's 2006 proposed in the weight, that is not only the same as a production base in China as the largest sales market, leaving the entire product line is the realization of a systematic problem in the meaning of the.
Samsung Electronics brand has always been to win and play card from entering the electronics industry since 1958, LG has been known in the industry a comprehensive product line. When many domestic enterprises have not time to plan the diversification of product lines, LG has moved from high-end monitors, information appliances, mobile terminals and other products has been extended to automotive electronics , consumer electronics and other fields, and display products has maintained a high reputation. This also shows that LG display products in more emphasis on the breadth of understanding of the adjustment. For example, the end of 2006, Shanghai, downstream of an LG because of dissatisfaction with the LG service companies Shanghai branch cooperation rise to a such a headache, : The. The refurbished machines. For these technical details, a discerning eye to see that this is from the hand of the industry, but LG claims outside the company about these no comment.
Although the departments, LG, Philip (equivalent to most of the business of public relations Marketing) of the people on the factors of disharmony and competition are not evaluated, but LG's ambitious plans have been obvious mmLG global sales target for 2007 from 38.6 billion in 2006 increased to 44.5 billion.
LG CEO Yong Nam, said: The other members are also underestimated the strength of ViewSonic Titans In 1998, ViewSonic monitors into the field of eight years, had more than one stroke the first time in the U.S. market share of NEC, and become the overlord of the display market for many years; In 2000, the acquisition of Nokia Display ViewSonic Division; 2002, ViewSonic overall development of the Chinese market; in the third quarter of 2003, ViewSonic LCD market in China won the champion; 2006, ViewSonic global revenues of more than 1.6 billion, as the world's largest display of professional brands. ViewSonic believes that the future will be increasing the display screen, additional features will be more powerful. some time ago launched the VX1945 and VX2245 ViewSonic is a very powerful base of the monitor (both are directly connected to the world's first iPod's display).
In addition, ViewSonic also believe that the future of display will be more stylish in appearance, in addition to pay more attention to the expansion of home entertainment, the function will become increasingly diverse. from the product philosophy point of view, more like the monitor in ViewSonic components and systems.
Technical doors: the contrast on the ability to dominate the world
Samsung in the display industry in China Shichang 8 consecutive years can be described as the leader, but the key to its leading market share because of its system of product design, rather than the pursuit of contrast.
back view of LG, its research and development in the display contrast can be described as painstaking. LG LCD monitors to use than sharp sharp high contrast ratio technology mm (DFC), has been widely recognized within the industry.
immediately after LG, AOC and other display manufacturers have also launched a high-contrast technology. reporter visited several retailers, learned Currently available in the market of products of high contrast 3000:1 contrast ratio has reached, or even 4000:1. But despite the contrast value of some products the same, but technically there are still very different. According to experts, the current LCD industry mainly There are two ways to improve the contrast: one is to achieve by increasing the brightness of white, the other is to reduce the black luminance to achieve. Experts stress that led to the realization of the principle of the different products display differences. In the case of sufficient brightness , if you continue to improve the brightness, it is likely to result in the screen is too bright and dazzling, the display will appear rich and delicate screen, color display will not live. And if the black by reducing the brightness to increase the contrast and brightness at the same time reduce the lower limit of the black, will enable the display effect is more dazzling, lifelike.
learned from the LG engineers Department learned that its sharp high contrast ratio technology mm (DFC) is to improve by reducing the brightness of LCD contrast black. sharp than 3000:1 latest technology in the identification on the basis of a lower black luminance, it is the automatic identification, operation, adjustment and optimization of a number of techniques applied to the color LCD screen on the composition and details of performance, and accurate to the control and regulation of each gradation, so that the LCD glow exuberant vitality and strong vitality . LG products than sharp, sharp products than 3000:1 L226WTQ, L196WTQ and L1970HR with outstanding display quality, a sharp surge in the most eye-catching than selling products.
It Zhongguancun Hailong, Ding Hao and other stores, senior sales personnel, with the 2005 and 2006 this year compared to the concerns of consumers from the response time, viewing angle and so transferred to the contrast up, LCD's to buy the standard has changed. At the same time, high contrast ratio as a standard option sharp trend more apparent than in the liquid crystal hot mmLG to reflect this change in consumption habits. LG Kang Li, general manager of the company headquarters to IT business in March of this year's sharp technical communication than 3000:1 was mentioned: Chinese market, l r is already sharp than the display area is a common noun, but has become a standard consumer purchase. Fourth quarter sales of 5.521 trillion won (U.S. $ 5,886,000,000, the conversion ratio of 938:41.) benefited from strong sales of high-end products, LG, including overseas companies, including the previous quarter global sales rose 9.8% , which in the Chinese market accounted for 30% of sales.
from LG's global planning can be seen, China, North America and Europe is the world's three major markets in .2006, LG sales in China reached 9.0 billion U.S. dollars in global sales of LG's share has exceeded 23%. LG is expected global expansion in China's position will gradually improve.
Although the display market, LG Samsung, a talk to Samsung high-end of the flag seems to be more self-confidence. Li Ye set of products and technology from Samsung monitor the market explains the point of view, points and explore new consumer markets. monitor the response time of the war, released the world's fastest 1 millisecond gray-scale display VX931; in late 2005 launched the first 2,999 yuan of 19-inch widescreen LCD display, the first year to promote the wide start. ViewSonic recently launched a 24 in. Widescreen LCD Monitor VX2435wm, the resolution of the 1920t1200, and with an HDMI interface, support for HDCP.
that a third party consultant to Samsung as the leading display manufacturers in Korea and China Taiwan display manufacturers to more than 80% of the market the entire display market share in the absolute dominant. It can be seen, this situation is the development of industry for many years, the result of precipitation is the result of choice of consumers for many years attachment, and the proportion of the market share is difficult to change in a short time.
Market Gate: channels, brands or other
Today, people consider the display device with a variety of information is a little more systematic application of comprehensive index-related. As for the manufacturers, in order to compete more market share is no longer just rely on the continuation of the original brand, more information is to rely on emerging applications and bonding degree and the use of various marketing strategies flexibility. in which all vendors on how to win their own that place?
in technology and products, Samsung will push the display to NTSC standard gamut of 114% of the LED backlight display XL20, using the USB interface to connect multiple screens 940UX and the use of Microsoft's unified communications solutions, integrated from the simplify the communication platform 225UW and so on. These devices are service specific, professional and consumer groups. in the channel, Samsung also by changing the channel agent and strengthen their own brand shipments.
LG Yu, President, Greater China South are said: turned to high-end market, enhance brand image while the other, differentiated products with advantages of high-end market from the windfall profits. Beginning in 2006, LG worldwide full implementation of the New on all appliances use the most cutting-edge technology to ensure the global market, the average profit margin from 9.1% to 15%. So, for LG, the LG to the high profits and brand transition is the best balance at . He said: Comparison Chart
experienced pain in the years after 2005, 2006, LG Display has begun to adjust mm not only makes the management team to enhance the operational efficiency, and re-establish confidence in the channel, and optimize business processes. LG monitor the management team continued to strengthen communication between the channels and agents, large-scale implementation of brand promotion strategy.
Although the product concept and technical level, ViewSonic is not guilty, but its consistent attention to the strengths of the channel construction in the display market can be described as the competitiveness of its elegance.
ViewSonic good channel management in China, led by Shu-Fang Tsang, General Manager, and its rapid growth performance of .2002, as was the first time, Shu-Fang; 2005, she stepped in again ViewSonic completely took over all operations in mainland China. has Shufang May, ViewSonic Global Operations Center located in Wuhan Optical Valley Software Park as the first ViewSonic Global Support Center, part of ViewSonic China, responsible for ViewSonic's financial, logistics, procurement, business order processing, information systems (IS) that is Orcale system maintenance and development, and down the supply chain services business, mainly in English for the United States, Europe, Asia and other regions around the clock to provide 24-hour technical support. ViewSonic invested about 2,000 million to establish the support center, the initial number of employees approximately 100 people, the next 3 years as the business expanded, the number of employees will reach 500.
ViewSonic Global Support Center was established, is bound to stimulate and strengthen the ViewSonic control of upstream and downstream resources and further enhance the ViewSonic brand in the competitive global market .
ViewSonic monitors product manager, said Wang Jiapeng, a good brand stands for good quality and service, ViewSonic will do the best with the best price of the product.
ViewSonic on the customers move to have the following explanation, it is clear that as more and more of the liquid crystal display factories or enterprises in China to increase production line, China's LCD panel industry chain from upstream production to monitor manufacturing and end consumer market, the links are In an increasingly improved. At present, the domestic panel shipments more than Japan and South Korea, there has been AU Optronics, Chunghwa Picture Tubes, CMO, HannStar Display, BOE, SVA and many other LCD panel manufacturers. < br> For the current pattern of the display market, ViewSonic monitors product manager Wang Jiapeng said: when the brand is still very great importance, the ViewSonic has always been committed to the brand marketing, has long been the market with this win. ViewSonic also has a strong cost advantage, as ViewSonic does not have factories and foundries in terms of purchase of raw materials have more choice. with the best price the best product, so the price will naturally have more advantages, of course, will offer consumers more benefits.
Link One: Small and medium enterprises in the display market
CCID Consulting, described Chen Lin, a senior consultant monitors the domestic market: the proportion of the above, the growth rate higher than the average. under the Samsung ranked second tier, with BenQ, ViewSonic, LG and other enterprises. These enterprises were deadlocked on the situation in the market situation, that competitiveness, growth and other forces aspects are evenly matched, only small differences between each other. Samsung's System Theory to the display more emphasis on product design, compatibility and ease of use, rather than blindly pursuing the contrast.
winning high-end strategy for LG, AV consultants Sino Yu Leung-sing, general manager of this analysis, He said: Samsung. Compared with the domestic electronics companies, LG is Samsung's followers and imitators true, but in the short term the possibility of more than three weeks to catch up and not big. because, always go in the LG into the low-end line l also need a high-end process of brainwashing r. in the implementation of the localization strategy, first large-scale construction, and then use the scale advantages of the price war, the use of price advantage to seize the market. But now, it is not only in the low-end market with a size advantage against opponents, but also in high-end market, making fortunes. According to Gome's sales personnel, the influence of the brand, LG has been the past than domestic enterprises in high, but lower than the foreign companies, such as Samsung, Sony and other middle position. but Gome within the current ERP data show that, LG's high-end monitor since January this year, sales have been in a state of triumph.
upgrading the operating system triggered a new round of hardware changes, 2007 ViewSonic Monitor all support Vista. ViewSonic products that consumers concerned about the parameter index, but also increasingly focused on the appearance and office products, home environment combination. ViewSonic several major series this year, the display will light with a more stylish look pretty and humanity design, such as the recently launched ViewSonic Flamenco series is a star product, the exterior design is very simple, stylish.
Tips: High Contrast High
n technology allows high contrast LCD display quality to achieve a qualitative leap, to enhance the value of liquid crystal display. For consumers, the value of the upgrade will bring the price of the product itself raise? high contrast LCD display is able to meet the level of mass consumption?
experts This reminds consumers in high contrast LCD display greatly enhanced picture quality at the same time, and will not increase the price of LCD monitors. High Contrast is the identification of high-quality display quality, but certainly not a symbol of high-priced LCD. High Contrast product price in the low performance reflects the high contrast display manufacturers for the relentless efforts to promote technology.
in the current market, LG and other manufacturers have entry-level products to achieve the ultra-high 2000:1 contrast ratio, regardless of is a 17/19 inch or 19-inch LCD screen & P more than widescreen LCD, have 2000:1 contrast ratio performance over.
Link II: The domestic brands philosophy, LG highlight the technical advantages of a single product, ViewSonic caught channel cards. So, how can the advantages of other brands in it? display market in the . Among the many domestic firms have quit the occasion of the display market, Great Wall, so why does it survive? The answer is responsibility.
starting from April 1, the Great Wall organized a throughout the country have emerged a large number of 286 times of the Great Wall displays In 1987 the factory GW-300 display found in the Department of Hebei private owners, after 20 years of use, display is still very clear.
6 months, active participants From antique GW-200, photographs of the CRT display can also be used normally. activities also find a number of products appeared around 1987, GW-300 is the Great Wall in November 1987 the company produced the first color of domestic high-resolution displays, initially as a number of high-tech enterprise specialized equipment, but with the mass production models, GW-300 with a relatively high cost, has become the first choice for many brands and compatible display components. May the Great Wall to find a monitor to the GW-300 for 20 years, is still operating normally, the display quality of the Great Wall called the best witness.
GW-100 is not only the pride of the Great Wall, is the display of national industrial development milestone, it opened up China to the industrial display direction of the road. Great monitor China's first since 1987 with independent intellectual property rights developed since the display, along with the development of display industry in China completed the accumulation of technology, on manufacturing and brand break through the three stages of experience. China's first independent intellectual property rights from the 14-inch CRT display GW-100 R & D to 15 inches color display of the first research and development of CNC production, the first 15 inches from the domestic development and production of LCD to become display the first companies to obtain certification of 3C, the Great Wall is not only witnessed the development of the display of the entire display industry in China, but also set a flag display industry in China.
the past 20 years, the Great Wall of China along with the monitor IT manufacturing industry growth and rapid growth, gradually completed the integration of resources, R & D, manufacturing, marketing, development and other aspects of solid precipitation, greatly promoted the development of display industry in China in 1993, when the Great Wall became the first began the development and production of 15-inch NC In 1995 the manufacturers of color monitors, moved to the Great Wall Computer Building, and expansion to two machine production line, when annual sales exceed 10 million mark In 1998, the Great Wall once again expand the production line, annual production reached 321,000 units, a record .2000 new high, the Great Wall to achieve sales of 120 million units produced, and once jumped to the top three in the display market in China In 2002, the Great Wall display access 3C certification, becoming the first certified by the display business.
2005, the Great Wall display the correct analysis of market developments, the successful completion of the transition from CRT to LCD, really took to the brand development .2006, the Great Wall started early in the year displays by the new brand identity > Display Business Unit, said deputy general manager Wang deep.
Reporter's notes: New Horizons
displayed on the machine when the channel profits are becoming a deep sigh when the profit margins of what the monitor? The answer is that there is profit , but need a magnifying glass to find.
CCID Consulting's data show that in 2006 global sales of TFT-LCD monitors continue to maintain rapid growth, reaching 128.205 million units, up 26.9%. Although the 19-inch and above large-size screen LCD monitor sales growth is extremely rapid, but the sharp decline in the average price of LCD products, up 21.9%, resulting in LCD monitor sales in 2006 decreased slightly to 31.09 billion U.S. dollars, a decline of 0.9%. However, in 2006 China's LCD display market continues rapid growth momentum, the overall sales reached 12,985,000 units, up 75.6%. Among them, the brand market grew 82.8%, the market size of up to 5,958,000 units; OEM market reached 7.027 million units, an increase of 69.9%.
we can see The Chinese market is a strong demand for many display manufacturers, Our own brand is not big enough, strong enough, a large number of companies are restructuring old monitor, or even exit the display market. So, the idea of the display industry, find out the market point of intervention is to restore our own brand of self-confidence only Road.
to interview the feelings, China is not the lack of display technology companies, products, or channels, but confidence. more homogeneity in the product today, the brand's share of the market forces to determine . Moreover, Samsung, LG such well-known brand in the understanding of the display system came out on top. find that the market, understand the market, follow the rules of the market is common to all successful businesses. huge Chinese market, domestic demand forces can be said that the market in around us, how to build our own brand, re-establish the image of domestic brands, domestic brands regain hegemony, is each of our responsibilities and obligations of consumers.
wrote this small article, when the window is Summer rain. This is a whole conversation with the display, a domestic brand from itself to the exploration of self-worth Road, a section of the press attention to the heart of national industry confession.