Of: high-Yi Kun
Recently, China Unicom marketing people said that this year the development of China Unicom 3G user target is 50 million new users, is learned that in Tianjin, Guangdong and other highly characteristics of the city, the local branch has Unicom 3G marketing positioning for the localization, and gradually develop, promote that meet the needs of local users of the latest charges, business.
With the 3G in varying degrees throughout the development of this
localization is the ultimate goal
Man City, one of 'tariff policies on the relative attractiveness of their not great, for most people it does not apply.
view of this situation, the products in 2010, Guangzhou, China Unicom has been gradually introduced in the product package with local characteristics, played a positive role, but more than a year of development, this policy is also working on a marketing all over the Unicom had some constraints, and now, the introduction of local characteristics of the business, the products will become a trend.
In addition, in the channel, Guangzhou, China Unicom currently plans for a will be more abundant, such as exclusive agents, co-agents. The goal is to 3G in the October monthly income is about to reach billions of dollars, to the end of monthly income over 2G.
absorption of the entire organizational group customers
addition to leading the business in Guangdong Province, the first implementation of number portability policy, Tianjin same concern.
with the number portability policy, Tianjin Unicom, the focus in 2011 to develop through the entire organizational enterprise customers, the goal is for 80% of the total number of employees are using China Unicom's 3G numbers. , we will continue to contract purchase plans, and 'fixed +3 G' and other ways to attract customers, develop business customers. where, Tianjin Unicom as well. There are several solid business customers and large customers to switch to other networks to carry out the overall marketing.
at all under the program with the localized, Tianjin Unicom plans to develop the first quarter of 2011, 3G users to 110,000 groups, including the development of 40,000 in January; the first quarter, net business income of the Group G plans Add 13.2 million yuan, of which 1.60 million additional revenue in January.
local threshold decreased
situation, and further improve the competitiveness of the company 3G business, expand the scale of the target user. >
In this scenario, the company conducted a sort of 3G policy, respectively 3G packages optimized on the card products and supplements, and from the marketing policy, channel sales, customer service, promotion, support the implementation of several aspects of improvement measures were proposed.
It is reported that Fujian Unicom has opened stores on the part of the 3G policy of purchase to send calls to 3G by end-driven development, in addition, the latest 46-yuan package is the focus of its marketing. On the one hand, China Unicom in the contract specified in the iPhone, iPhone end users, such as choice, term of the agreement shall be committed to UIM does not appear to use, and if the period of the agreement the use of card separation occurs, then there is China Unicom the right to take measures to end users related to iPhone 3G mobile phone terminals and use of numbers, but by default the user commitment to the On the other hand, in the existing 3G Basic Package A, B, based on Unicom to lower the threshold, the new 46 yuan files A, B packages, the package structure and the existing A, B packages consistent set of voice outside the unit and 46 yuan C package the same as 0.25 yuan / minute, to meet more local calls and use of certain data the user needs.
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