GM's blog show

 Use a blog to promote their own Internet era, of course, is not the lack of homework, but the Chinese car company is quite poor. Here,bailey UGG boots, learn as GM FastLane blog

I bet you do not see China in a number of these car companies set up a blog portal. The reason is obvious, these so-called blog is just a pile of press release or the company introduced a list of products, with a very blatant propaganda purposes, completely forget the blog's intention.

blog is what? Blog is like an open private space, every man is a friend came to listen to the owner of the truth, that feeling is warm. Blog of what the recent, or new ideas,UGG boots cheap, come to share with others, of course, to make my own little way out of what name or substantially the effect of the psychological needs to achieve the name for oneself. This naturally understandable, but the mind clear of all of the blog, you want to name for oneself, or to promote their own purposes, provided that your blog must be a blog, rather than simply advertising.

corporate blog naturally tied up this conclusion, otherwise better spent effort to build a more beautiful site indeed. Some Chinese car company blog is to have each window as a straightforward blog advertising window, I do not believe that someone will get clicks. Some arty (Fuga news, elegance speak) of the car company leaders also opened blog, giving people the feeling is entirely artificial, never face a real problem.

Throughout the automotive industry, GM's FastLane blog, from its birth, to give a fresh feeling, intimate yet elegant. We can say that it is one of the most popular car companies blog. The blog from the auto industry legend Bob Lutz, GM vice president (Bob Lutz) writer, the topic focused on automotive design, new products, business strategy and so on. The blog of the day nearly 5,000 page views, comments for each topic has 60 to 100.

GM North America vice president of public relations 盖瑞葛雷特斯 (Gary Grates) once recalled FastLane blog was born. 'General public relations department of the technical staff will Ruiz wrote about the new FastLane was born. Time is the beginning of 2005.

In fact, in October 2004, General Motors to set up their own first blog GM Smallblock Engine blog, the purpose is to commemorate the 50th anniversary of the birth of smallblock engine. FastLane is even more, GM has to blog when their own children to intensive care. They know that in the modern era, there is no more effective than the network of communication channels. Through the blog, enterprises and users to establish direct channels of communication.

Once the user problems, through the blog, 24 hours can be answered. Blog undoubtedly provides a very good, convenient and direct communication platform. Lutz enthusiastic consumers like to leave a long message, he thought to obtain from them a lot of constructive ideas, even if many of them critics.

Lutz article content can be sincere and in depth, directly face the general public on the various positive and negative comments,UGG shoes, so that the consumer public feedback, these are important reasons for the popular FastLane. Consumers, industry analysts and the media have given high evaluation generic blog, GM also won a high reputation. So Lutz affectionately called FastLane blog is a common

in an interview, Lutz said that journalists at the show always told him that their new views,UGG bailey button,

general public relations with the deeds of blog is its most exciting blog in a story. General Motors has dismissed as a story in the This caused a lot of reaction, there have been many negative comments. GM FastLane blog on the adoption of direct communication with the public to express their own views and opinions, effectively and beautifully handled this

in this case, Gary through the blog of the public said: their views would affect many people.

said marketing difficult, all car companies in China and the leaders of these companies from the U.S. general in this blog should find some inspiration, it is not higher grade, and to say with him. Otherwise, how do you struck a chord with consumers?